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This year World Breastfeeding Week focuses on engaging and mobilising
youth intergenerational work. Our theme: “Talk to
me! Breastfeeding - a 3D Experience,” deals with
communication at various levels and between various sectors.
What do we want to accomplish this year?
- Encourage communities and health facilities to use new media
technology to reach larger numbers of people with breastfeeding
information and alert them about the conflicts of interest that
may arise when entities which profit from selling or distributing
products under the scope of the International Code of Marketing
of Breastmilk Substitutes (Code) promote breastfeeding.
- Broaden the scope of breastfeeding advocacy to involve traditionally
less interested parties (i.e. youth, men, family planning advocates).
- Develop and scale-up communication skills education in breastfeeding
and health trainings and look for active participation from young
people.
- Through networking, create and increase communication channels
between different sectors so breastfeeding information and feedback
can be accessed and enhanced.
- Encourage mentorship by breastfeeding experts for new advocates,
and by experienced communicators for those newly entering the
communication era, regardless of their age.
- Creatively explore, support, recognise, and implement innovative
communications approaches and provide a space for people to develop
their ideas.
Read
More on the World Alliance for Breastfeeding Action (WABA) website.
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