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About the OBC
Mission Statement
Baby Friendly Initiative
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The Baby Friendly Initiative
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"The BFHI is a global program initiated in 1991 by the World Health Organization
(WHO) and the United Nations Children’s Fund (UNICEF) in response to the
Innocenti Declaration (1990). This program encourages and recognizes hospitals
and maternity facilities that offer an optimal level of care for mothers and infants.
A Baby-Friendly hospital/maternity facility focuses on the needs of the newborns
and empowers mothers to give their infant the best possible start in life.
In practical terms, a Baby-Friendly hospital/maternity facility encourages and helps
women to successfully initiate and continue to breastfeed their babies, and will receive
special recognition for having done so. Since the inception of the program, over
14,800 hospitals worldwide have received the BabyFriendly designation."- Breastfeeding Committee for Canada (BCC) The National Authority for the WHO/UNICEF Baby-Friendly Hospital Initiative (BFHI) in Canada
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Starting on the BFI journey? Contact Kathy Venter ( bfi@breastfeedingontario.org) for help with
resources and ideas... "Step by Step, Day by Day, that's the Baby Friendly Way"
For background information about the Baby Friendly Initiative, see the following key documents, or go to www.breastfeedingcanada.ca:
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